Dennis’s passion for anything automotive was clear from an early age. He remembers well a Ferrari BB 512 passing by at the age of 12 and instantly being hooked by the stunning looks and drama from the noisy flat 12 carburettor engine. He commenced his automotive career in 2003, joining GM Daewoo that later became Chevrolet. Quickly proving his worth, he was promoted to a senior network development role with Vauxhall, SAAB, Corvette, Hummer, and Chevrolet. He then joined the US corporate Club Car (a division of Ingersoll Rand) as Sales Director, creating route to market strategies and executing an ambitious sales plan for electric passenger and utility vehicles in EMEA with real success. This followed by a dream position with the iconic Morgan Motor Company, as their global Commercial Director. The focus was on the sales & marketing strategy and execution. Including a thorough review of the dealer network and creating a platform for future growth. His most recent automotive experience is with a tier one supplier as Chief Sales & Marketing Officer, scaling up sales of specialist metrology equipment to automotive OEM’s in the USA, EMEA, and APAC.